Planning and Implementation of a Startup in a Modern Business Environment
Keywords:
start-up, food truck, healthy food, food market, entrepreneurship
Abstract
The purpose of the article is to identify and analyze the results of the implementation of successful start-ups and review the legislative aspects for their development and implementation; substantiation of possibilities for realization of a startup on launch of a food truck with the implementation of healthy food. The concept and types of startups are considered. It justifies the possibility of implementing a start-up to launch a food truck with a suggestion of healthy nutrition.
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2. Blank S. Why the lean start-up changes everything //Harvard business review. – 2013. – Vol. 91. – №. 5. – С. 63-72.
3. Chatterji A. et al. When does advice impact startup performance? //Strategic Management Journal. – 2019. – Vol. 40. – №. 3. – Р. 331-356.
4. Florida R. et al. The City as Startup Machine: The Urban Underpinnings of Modern Entrepreneurship //Urban Studies and Entrepreneurship. – Springer, Cham, 2020. – Р. 19-30.
5. Kim B., Kim H., Jeon Y. Critical Success Factors of a Design Startup Business //Sustainability. – 2018. – Vol. 10. – №. 9. – 2981 р.
6. Matzembacher D. E., Gonzales R. L., Saldanha C. S. V. Can street entrepreneurs be Schumpeterian entrepreneurs? The case of food trucks as family firms in an emerging country //Journal of Global Entrepreneurship Research. – 2019. – Vol. 9. – №. 1. –6 р.
7. Mukodimah S. et al. Fuzzy simple additive weighting and its application to toddler healthy food //Int. J. Pure Appl. Math. – 2018. – Vol. 118. – №. 7. – Р. 1-7.
8. Reznar M. M. et al. A cross-sectional description of mobile food vendors and the foods they serve: potential partners in delivering healthier food-away-from-home choices //BMC Public Health. – 2019. – Т. 19. – №. 1. –744 р.
9. Saura J. R., Palos-Sanchez P., Grilo A. Detecting indicators for startup business success: Sentiment analysis using text data mining //Sustainability. – 2019. – Vol. 11. – №. 3. – 917 р.
10. Trimi S., Berbegal-Mirabent J. Business model innovation in entrepreneurship //International Entrepreneurship and Management Journal. – 2012. – Vol. 8. – №. 4. – Р. 449-465.
11. Blank S. Startup. Handbook of the founder [Text] / S. Blank, B. Dorf; trans. from English T. Gutman, I. Okunkova, E. Bakusheva. – 2nd ed. – Moscow: Alpina Publisher, 2014. – 614 p.
12. Draper, W. Startups: Silicon Valley Professional Games [Text] / W. Draper; foreword E. Schmidt; trans. from English V. Egorova. – Moscow: Eksmo, 2012. - 378 p.
13. Cohen, D. Startup on the Web: master classes for successful entrepreneurs [Text] / D. Cohen, B. Feld; trans. from English M. Iutina. – 2nd ed. – Moscow: Alpina Publisher, 2013. – 337 p.
14. Mullins, J. The search for a business model: how to save a startup by changing the plan in time [Text] / J. Mullins, R. Komisar; per. from English M. Puktsant and E. Bakusheva. – Moscow: Mann, Ivanov and Ferber, 2012. – 329 p.
15. Harnish, V. The rules of profitable start-ups: how to grow and make money [Text] / V. Harnish; trans. from English V. Khozinsky. – Moscow: Mann, Ivanov and Ferber, 2012. – 279 p.
16. Ekland S. Angels, dragons and vultures: how to attract the right investors to your startup and keep the business [Text] / S. Ekland; trans. from English O. Terentyeva. – Moscow: Mann, Ivanov and Ferber, 2011.– 275 p.
Published
2019-09-23
How to Cite
Chernysh Iryna Planning and implementation of a startup in a modern business environment / Iryna Chernysh, Kateryna Chelembiienko // Science Journal «Economics and Region». – Poltava: PNTU, 2019. – VOL. (2(73). – PP. 41-49. – doi:https://doi.org/10.26906/EiR.2019.2(73).1625.
Section
ECONOMICS AND BUSINESS ADMINISTRATION
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
