Media Information Support of Enterprises Engaged in Foreign Economic Activity

Alona Buriak; Daria Ovcharenko

doi:10.26906/EiR.2020.1(76).1927

Authors

Alona Buriak National University «Yuri Kondratyuk Poltava Polytechnic» http://orcid.org/0000-0002-0814-7459
Daria Ovcharenko National University «Yuri Kondratyuk Poltava Polytechnic»

DOI:

https://doi.org/10.26906/EiR.2020.1(76).1927

Keywords:

media information support of FEA enterprises, media literacy of management personnel, media information sources, Text-mining, system of media information support

Abstract

The main goal of the article is to investigate media support of enterprises engaged in foreign economic activity. The article deals with the concept of media literacy as a basis of a media support at enterprises. Media information sources are systematized, and Text-mining is found to be an effective tool for extracting competitive knowledge from media information data. It is substantiated that functioning of a media information system has significant positive effects and shifts not only for an enterprise where the system operates, but for a country as a whole. It is proved that state policy should be guided by the vector of providing media information support to enterprises regarding their foreign economic activity.

Author Biography

Alona Buriak, National University «Yuri Kondratyuk Poltava Polytechnic»

PhD (Economics)

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