BEHAVIOUR PREDICTION ANALYSIS OF WEBSITE USER
DOI:
https://doi.org/10.26906/SUNZ.2018.1.099Keywords:
e-commerce, behavior models, social network, bank, marketingAbstract
The article considers the main approaches of the process of forecasting the behavior of the web site's user. Examples of existing approaches and methods of forecasting are presented as well as the conclusions regarding the need to analyze existing andbuilding new behavioral models as well as make forecasts using these models in the course of doing business. The article describes methods of using social networks used to increase the number of clients of financial institutions, as well as to increasesatisfaction with the products of the bank and increasing their competitiveness. The article also determines the approach to thestrategy of using social media in the banking sector.Downloads
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