Соціально-економічна ефективність використання low-code платформ у цифровому маркетингу закладів вищої освіти

Olena Ivasenko

doi:10.26906/EiR.2025.3(98).4035

Authors

Olena Ivasenko National University “Yuri Kondratyuk Poltava Polytechnic” https://orcid.org/0000-0002-9536-3677

DOI:

https://doi.org/10.26906/EiR.2025.3(98).4035

Keywords:

low-code, marketing automation, digital marketing, higher education institution, economic efficiency, marketing

Abstract

The paper examines the socio-economic efficiency of low-code platforms in higher education digital marketing in Ukraine. Based on a systematic literature review and functional analysis of leading low-code/no-code (LCNC) platforms (Bubble, Adalo, Tilda, Microsoft Power Apps, Make.com), three implementation scenarios are proposed for institutions at different digital maturity levels. A quantitative evaluation methodology (cost savings, conversion changes, time-to-market) is presented and illustrative calculations are provided for each scenario. Findings indicate that with adequate information security and IT governance, low-code solutions significantly increase marketing effectiveness and reduce development costs in the short term. The paper offers practical recommendations for HEI leadership and marketing teams on platform selection, process organization, and risk mitigation.

Author Biography

Olena Ivasenko, National University “Yuri Kondratyuk Poltava Polytechnic”

Candidate of Economic Sciences, Associate Professor, Department of Economics, Entrepreneurship and Marketing

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5. Digital competence as a factor of competitive advantage in marketing education / Ekmair, 2024. Available at: https://ekmair.ukma.edu.ua/bitstreams/7db2cb7c-bfdf-48fb-a67d-717aaeb5ca14/download

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9. Nalyvaiko, O., Maliutina, A. (2021). Use of chat bots in the educational process of a higher education institution. Scientific Notes of the Pedagogical Department, no. (48), pp. 117–122. DOI: https://doi.org/10.26565/2074-8167-2021-48-14 DOI: https://doi.org/10.26565/2074-8167-2021-48-14

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