Theoretical Aspects of Enterprise Image Management
Keywords:
image, classification, competitiveness, enterprise, functions of positive enterprise image
Abstract
The essence of the “enterprise image” concept is defined. The process of forming enterprise image is investigated and the main problems that arise during the implementation of this process are identified in the article. The main elements of the enterprise image structure are considered. It was found that a positive image of the enterprise contributes formation of an appropriate level of stakeholders trust to the company and helps to see specific benefits that competitors do not have, so the formation of the enterprise image is very important.
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3. Zverintsev, A.B. (1998) Kommunikatsionnyy menedzhment: Rabochaya kniga menedzhera PR. Moscow, Russia: Glossariy, 456 р.
4. Kotler, F. (2006) Marketyng menedzhment. Ekspress kurs. 2-e izd. SPb., Russia: Pyter, 464 р.
5. Loznytsia, V.S. (1997) Psykholohiia menedzhmentu: navch. posib. Kyiv, Ukraine: KNEU, 248 р.
6. Lozovskyi, O.M. & Dronchak, I.V. (2016) Formuvannia imidzhu pidpryiemstva yak elementu konkurentospromozhnosti. Molodyi vchenyi. Vol. 1(1), 101-104.
7. Orban'Lembryk, L. E. (2003) Psykholohiia upravlinnia: posibnyk. Kyiv, Ukraine: Akadem'vydav, 568 р.
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10. Semenov, A. K. & Maslova, E. L. (1999) Psihologiya i etika menedzhmenta i biznesa. Moscow, Russia: Informatsionnovnedrencheskiytsentr «Marketing», 200 р.
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Published
2020-07-31
How to Cite
Khrystenko Olena Theoretical aspects of enterprise image management / Olena Khrystenko, КalaidaValeriia // Science Journal «Economics and Region». – Poltava: PNTU, 2020. – VOL. (2(77). – PP. 86-92. – doi:https://doi.org/10.26906/EiR.2020.2(77).1952.
Section
ECONOMICS AND BUSINESS ADMINISTRATION
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
