LARGE LANGUAGE MODELS: BUSINESS APPLICATIONS AND DEVELOPMENT PROSPECTS
DOI:
https://doi.org/10.26906/SUNZ.2025.1.129-133Keywords:
large language models, artificial intelligence, business, efficiency, innovation, automation, development prospectsAbstract
The article explores the potential of large language models (LLMs) in business. The main areas of their use
are identified, including customer service, marketing and sales, internal operations, product development and innovation.
The benefits of implementing LLMs are analyzed, such as increasing efficiency, reducing costs, improving service quality
and stimulating innovation. The challenges and limitations associated with the use of LLMs are considered, in particular,
issues of data quality, cost, security, ethics and the need for human control. The prospects for the development of LLMs
and their impact on the future business environment are outlined, including hyper-personalization, automated decisionmaking, employee empowerment, the creation of new business models and multimodality. The conclusion is made about
the significant potential of LLMs for business transformation and the importance of further research in this area.
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