THE EVALUATION OF EFFECTIVENESS OF THE SYSTEM OF STRATEGIC COMMUNICATIONS FUNCTIONING OF THE MINISTRY OF DEFENSE AND THE ARMED FORCES OF UKRAINE

Abstract

Finding ways of the system of strategic communications creation in the Ministry of Defence and the Armed Forces of Ukraine, which would function effectively and provide a reliable level of the national interests protection particularly of the military institution and of the country entirely, recently has become an object of intensive scientific researches. An important requisition of the national Strarcom system’s creation is as follows: it must actually respond to nowadays challenges, posted by Russian Federation’s aggression against Ukraine. In the article one of the approaches was proposed to evaluate the effectiveness of the system of strategic communications functioning, which is based on the method of expert’s evaluation. For increasing of precision and reliability of getting results the mechanism of determination of the expert’s professional level coefficient was proposed. Further, taking in account the difference between gotten coefficients the recalculation of marked expert’s results must be hold. Because of transience and intensiveness of the processes, which take place in the system of strategic communications, proposed method provides an opportunity to deter the effectiveness of its functioning in a short term and operatively respond on detected threats.