Development of Emotional Intelligence as a Component of Successful Marketing Training

Marina Muller; Albina Tkalenko

doi:10.26906/EiR.2019.3(74).1766

Authors

Marina Muller Poltava National Technical Yuri Kondratyuk University
Albina Tkalenko Poltava National Technical Yuri Kondratyuk University

DOI:

https://doi.org/10.26906/EiR.2019.3(74).1766

Keywords:

emotional intelligence, emotional balance, social prevention, personal identity

Abstract

The problem of development of emotional intelligence of successful training of marketers in the conditions of competitive environment is considered. The purpose of the research is defined and revealed, namely: peculiarities of students' emotional state and influence on learning; developing greater awareness of the importance of EQ in training marketing professionals. As a result of the empirical study according to the method of N. Hall, the average level of EQ was found in the majority of respondents.

Author Biography

Marina Muller, Poltava National Technical Yuri Kondratyuk University

Ph.D. (Economics), Associate Professor of the Department of International Economics and Marketing.

References

Belkina V. What is emotional intelligence and how do you know your EQ level? Electronic resource] / V. Belkina. - Access mode: http://itstechnology.ru/page/shho-take-emocijnij-intelekt-i-jak-diznatisja-svij-riven-eq - Name from the screen.

Burkova L.V. Socionomical professions: innovative training of specialists in higher educational institutions: monograph [Text] / L.V. Burkova.- K.: Information systems, 2010.- 278 p. - Bibliogr .: P. 260-277.

Goleman D., Boyacis G., Annie McKee. Emotional leadership. Art of human management based on emotional intelligence [Text] / D. Goleman, R. Boyacis, Annie McKee. - M.; Albina Business Books, 2005. 21 p.

Emotional intelligence [Electronic resource]. - Access mode: https://uk.wikipedia.org - Name from the screen.

Emotional intelligence [Electronic resource]. - Access mode: http://www.psychologos.ru/articles/view/emocionalnyy_intellekt - Screen name.

Zdoima A. Development of emotional intelligence as a component of modern management [Electronic resource] / A. Zdoima. - Access mode: http://www.rusnauka.com/10_NPE_2010/Economics/62658.doc. htm

Competently directed education: first experience, comparative approaches, perspectives: mater. [Text] / V.V. Zaritska // Development of emotional intellect in the context of competence-oriented education; All-Ukrainian scientific-practical conf. (April 28, 2011). - Moscow: Kiev. Institute of Modern Art, 2011.-92 p.

Kostiuk A. Emotional intelligence and ways of its development / A. Kostiuk // Visnyk of Kherson State University. - 2014. - Issue. 2, Vol. 1. - P. 85-89. - (Series «Psychological sciences»).

Loshenko A. Emotional Intelligence and Emotional Competence: Problems of Correlation / A. Loshenko // Visnyk of Kyiv National Taras Shevchenko University. - 2010. - No 2. - P. 49-52. - (Series «Psychology. Pedagogy. Social work»).

Melnyk A. Emotional Intelligence and Critical Thinking / A. Melnyk // Scientific Notes. - 2009. - Issue. 12. - P. 122-131. - (Psychology series).

Popova T. Emotional intelligence and anxiety in the period of early growth / T. Popova // Collection of scientific works of the Kharkiv H. S. Skovoroda National Pedagogical University. - 2013. - Issue. 15. - P. 109-114. - (Biology and Valeology series).

Khvostenko A. Emotional intelligence as a prerequisite for a successful career [Electronic resource] / A. Khvostenko. - Access mode: http://www.business-territory.com/articles/emotsiinii-intelekt-yak-peredumova-uspishnoi-kar%E2%80%99%D1%94ri - Name from the screen.

Chetverik-Burchak, A.H. Mechanisms of influence of emotional intellect on the success of a person's life activity: dis PhD in Psychology: 19.00.01 / Alina H. Chetverik-Burchak; Dnipropetrovsk National University. - Dnipropetrovsk, 2015. - 187 p.

Shpak M. Emotional intelligence in the context of modern psychological research / M. Shpak // Personal psychology. - 2011. - No 1 (2). - P. 282-288.

Ekman, P., & Davidson, R.J. The nature of emotion: fundamental questions. New York: Oxford University Press.

Mayer, J.D., Salovey, P., & Caruso, D.R. (2000) Emotional Intelligence. In R.J. Sternberg (ed.) Handbook of Intelligence. New York: Cambridge University Press. (pp. 396 – 420).

Saarni, C (1990). Emotional competence: How emotions and relationships become integrated. In: R.A. Thompson (ed.), Nebraska Symposium on Motivation: Vol. 36 Socioemotional development Lincoln: University of Nebraska Press. (pp. 115 – 182).

Salovey, P., & Meyer, M. (1990/1998). Emotional Intelligence. In J. Jenkins, K. Oatley, N. Stein (eds.), Human Emotions. A Reader. Malden, M.A.: Blackwell Publishers (pp. 313 – 319).