The system of corporate identity visual elements while forming the company’s image

Марина В’ячеславівна Муллер; Марина Вікторівна Корнієнко

doi:10.26906/eip.2019.1(72).1443

Authors

Марина В’ячеславівна Муллер Poltava National Technical Yuri Kondratyuk University
Марина Вікторівна Корнієнко Poltava National Technical Yuri Kondratyuk University

DOI:

https://doi.org/10.26906/eip.2019.1(72).1443

Keywords:

corporate identity, fidelity, identity, image, visual elements

Abstract

The article explores the term “identity” and in particular “corporate identity”, which means the employees’ awareness of the organization’s value, their place in it, the creation of the “we” sense and the pride of affiliation to their organization. It is proved that among the basic elements of corporate identity the visual ones – symbols, signs, corporate color and font, form and composition – play the main role. This is because of the subconscious perception of visual information, and therefore, a greater emotional reaction. Due to the knowledge of the psychological peculiarities of perception in design and the ability to synthesize them into a single whole, it is possible to significantly improve the quality of a corporate style creation withing the organization.

Author Biography

Марина В’ячеславівна Муллер, Poltava National Technical Yuri Kondratyuk University

PhD (Economics)

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