Features of the Application of Digital Strategy and Customer Journey Mapping to Promote Organic Products

B. Kuzniak; I. Novytska; E. Khaustova

doi:10.26906/EiR.2018.3(70).1246

Authors

B. Kuzniak Poltava National Technical Yuri Kondratyuk University
I. Novytska Poltava National Technical Yuri Kondratyuk University
E. Khaustova Poltava National Technical Yuri Kondratyuk University

DOI:

https://doi.org/10.26906/EiR.2018.3(70).1246

Keywords:

marketing, marketing strategy, organic products, digital strategy, customer journey mapping

Abstract

The article considers and generalizes marketing tools for promotion of organic products on the market. The advantages of using digital strategy and customer journey, which help to increase the company's capabilities in the struggle for consumers, are substantiated. The main elements of these strategies are defined, which improve the promotion of organic products markets.

Author Biographies

B. Kuzniak, Poltava National Technical Yuri Kondratyuk University

Ph. D. in Economics, Professor at the Department of International Economics and Marketing

I. Novytska, Poltava National Technical Yuri Kondratyuk University

Post-graduate student

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