Integration of Innovative Management Systems and Tourism Distribution Channels

Hristina Boycheva

doi:10.26906/EiR.2018.3(70).1241

Authors

Hristina Boycheva University of National and World Economy, Sofia

DOI:

https://doi.org/10.26906/EiR.2018.3(70).1241

Keywords:

innovation, information management system, distribution channel, competitiveness

Abstract

The problems of reforming the tourism distribution are under consideration. The necessity of implementing innovation in the tourism information management system as a guarantor of its competitiveness is substantiated. The prospects of the integration of innovative information system and the distribution channels are determined

Author Biography

Hristina Boycheva, University of National and World Economy, Sofia

PhD, Chief Assistant Professor of the Marketing and Strategic Planning Department

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