The Theoretical and Methodological Bases of Tourism Development Strategy of a Country

Abstract

There are the model of the Tourism Development Strategy (TDS) highlighted, described and schematically depicted on the basis of nine basic stages of development and implementation, namely: 1) diagnostics and awareness of problems in the tourism sector; 2) analysis of the tourism market; 3) targeting the  audience of tourism products; 4) development of tourist products; 5) testing of tourist products for potential tourists; 6) diagnostics of existing marketing policy; 7) development of a marketing plan for promotion of tourist products; 8) implementation of the TDS; 9) assessment and control of implementation of a TDS. The peculiarities of the formation and application of the information methodology gathering on socio-economic indicators of the tourism industry development are analyzed. The recommended criteria of the effectiveness of a country's TDS implementation have been identified and schematically illustrated. The definitions of concepts in tourism statistics have been formulated, such as aggregate indicators of the tourism supplementary account; tourism supplementary account; administrative data; economic analysis of tourism; gross added value directly related to tourism; gross value added in the tourism industry; gross value added of tourist products; gross margin of the reservation service provider; Gross Domestic Product directly related to tourism; tourism consumption; travel expenses, etc. The main and auxiliary sources for collecting information on the state of tourism development of a country / destination have been determined: tourism tax rates; data of the State Statistics Service; data of the State Border Guard Service; data of the State Fiscal Service of Ukraine; data of the National Bank; marketing research data; data of mobile operators; data of accommodation establishments; data of tourist information centers; data of airlines, railroad carriers,  sea and river carriers, etc.; data of tourists; data of tourist objects visits, museum establishments, natural, historical and architectural reserves, etc.; data of tour operators and travel agencies; data of tourist associations and non-governmental organizations.