Features of tour product development for shore-excursion services for cruise ship passengers

Natalia Remzina

doi:10.26906/EiR.2023.4(91).3209

Natalia Remzina Odesa National Maritime University https://orcid.org/0000-0002-0838-5166

DOI: https://doi.org/10.26906/EiR.2023.4(91).3209

Keywords: cruise tourism, tour product, tour operator, cruise line, shore excursions

Abstract

In the article the main approaches to the definition of the term "tour product" and "tour product for shore-excursion services for cruise ship passengers" are analysed. The article presents the process of development of a new tour product, which consists of the following main stages: analysis of the market of tourist services and the main suppliers in it; idea generation; development of tour product concept; formation of a tour product; formation of a tour product proposal for a cruise company. The requirements of cruise companies to the tour product for shore-excursion services are summarized. The main stages of the process of selection of a tour operator in the port of call by a cruise company are indicated. This approach to partner selection demonstrates the importance of close cooperation between cruise lines and tour operators in achieving a high standard of service and competitiveness in the cruise tourism market.

Author Biography

Natalia Remzina, Odesa National Maritime University

Candidate of Economic Sciences, Senior Instructor at the Department of Entrepreneurship and Tourism

References

1. Thanasis Karlis, Dionysios Polemis (2018) Cruise homeport competition in the Mediterranean. Tourism Management, vol. 68, pp. 168–176. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0261517718300499 (accessed November 15, 2023).
2. Cruise Market Watch 2021. Worldwide Cruise Line Market Share Available at: https://cruisemarketwatch.com/market-share/ (accessed November 15, 2023).
3. Silvanska H. N., Karp H. V (2023) Metodyka orhanizatsii rehuliarnoho kruiznoho marshrutu [Methodology for organising a regular cruise route]. Scientific Notes of Vernadsky Kyiv Polytechnic National University. Series: Technical sciences, vol. 34 (73), no. 1, pp. 295–305.
4. Medcruise statistic report-2022. Available at: https://www.medcruise.com/news/3d-flip-book/medcruise-statistic-report-2022 (accessed November 15, 2023).
5. Whyte L. J, Packer J., Ballantyne R. (2018) Cruise destination attributes: measuring the relative importance of the onboard and onshore aspects of cruising. Tourism Recreation Research, no. 43 (4), pp. 470–482.
6. Lopes M. J. & Dredge D. (2018) Cruise tourism shore excursions: Value for destinations? Tourism Planning & Development, no. 15(6), pp. 633–652.
7. Xiaodong Sun, Robert Kwortnik, Meihua Xu, Yui-yip Lau, Rongxin Ni (2021) Shore excursions of cruise destinations: Product categories, resource allocation, and regional differentiation. Journal of Destination Marketing & Management, vol. 22, 12 р.
8. Papathanassis A. & Beckmann I. (2020) Assessing the ‘poverty of cruise theory’ hypothesis. Annals of Tourism Research, no. 38(1), pp. 153–174.
9. Theo Notteboom, Athanasios Pallis and Jean-Paul Rodrigue (2022) Port Economics, Management and Policy, New York: Routledge, 690 p. Available at: https://porteconomicsmanagement.org/pemp/contents/ (accessed August 9, 2023).
10. Hirohito Ito, Shinya Hanaoka, Tomoya Kawasaki (2020) The cruise industry and the COVID-19 outbreak. Transportation Research Interdisciplinary Perspectives, vol: 5. Available at: https://www.sciencedirect.com/science/article/pii/S2590198220300476 (accessed September 4, 2023).
11. Zakon Ukrainy «Pro turyzm» [The Law of Ukraine «On Tourism»] No. 325/95-VR 15.09.1995. Available at: https://zakon.rada.gov.ua/laws/show/324/95-%D0%B2%D1%80#Text (accessed November 20, 2023).
12. Antonenko I. Ia., Melnyk I. L. (2016) Formuvannia innovatsiinoho produktu kruiznoho turyzmu: monohrafiia [Formation of an innovative cruise tour product: a monograph] Кyiv. 246 p.
13. Sahalova N. O. (2015) Kharakterystyka turystychnoho produktu yak spetsyfichnoho obiekty tsinoutvorennia [Characteristics of the tourism product as a specific object of pricing]. Investments: practice and experience, vol. 17, pp. 27–33.
14. Letunovskaya O., Lyuliev V. (2020) Marketynh u turyzmi : pidruchnyk [Marketing in tourism : a textbook]. Sumy: Sumy State University, 270 p.
15. Glubochenko K. O., Doroshenko O. M. (2021) Analiz suchasnoho stanu rynku ta perspektyvy turystychnykh posluh v Ukraini [Analysis of the current state of the market and prospects for tourism services in Ukraine]. Modern Economics, vol. 30, pp. 71–75.