THE IMPACT OF GENERATIVE AІ TECHNOLOGIES ON COMPLIANCE WITH STANDARDS OF ACADEMIC ETHICS

Анотація

This publication analyzes the determinants of the use of AI systems in research activities and analyzes the potential risks associated with adherence to the principles of academic integrity. A comparative analysis of leading generative AI platforms for text output was performed. It is concluded that the use of AI tools to perform technical and support operations in particular, structuring material, formatting data, or linguistic editing of author's ideas does not pose a threat to ethical standards and qualifies as an acceptable support practice. It is proven that in modern conditions of digitalization, artificial intelligence algorithms act as a determinant of optimizing content markup strategies. It is substantiated that the implementation of generative AI systems in the processes of preparing text materials provides a number of strategic advantages, among which it is worth highlighting: optimization of resource costs: minimizing time and financial investments by automating the creation of primary text arrays and reducing dependence on external copywriting; scaling the content base: intensification of production and diversification of information product formats to meet the needs of the target audience; improving quality indicators: the use of progressive natural language processing algorithms helps to improve stylistic correctness and ensure the required level of uniqueness of content; maximizing engagement indicators: increasing the conversion rate due to a high degree of personalization and compliance with consumer information needs. It was established that the existing tools of generative artificial intelligence are characterized by significant heterogeneity. It was determined that the functional capabilities of individual services are differentiated depending on the specifics of the content, the parameters of the target audience and the economic feasibility of their implementation. A relevant selection of the most representative software solutions that have demonstrated high efficiency in recent years was made. A comparative analysis of technical characteristics, cost models, as well as an assessment of the adaptability of the specified tools to the specifics of different languages was carried out. It is proven that the dynamics of the development of the market of software solutions based on artificial intelligence is characterized by a high intensity of the emergence of new tools and continuous modernization of existing services. The processes of improving functional capabilities are accompanied by the expansion of the linguistic spectrum of systems, which gives grounds for predicting further implementation and in-depth support of the Ukrainian language within a larger number of intelligent platforms.