Banking ecosystems as a result of digital transformation: theoretical and methodological foundations of formation and development
DOI:
https://doi.org/10.26906/EiR.2026.2(101).4659Keywords:
banking ecosystem, digital transformation, financial technologies, platform model, FinTech, artificial intelligence, blockchain, neobanking, information securityAbstract
The article examines the theoretical and methodological foundations of the formation and development of banking ecosystems as a result of the digital transformation of the financial sector. It is substantiated that the ecosystem model is a logical stage in the evolution of banking activities in the context of the spread of platform technologies, the integration of financial and non-financial services, and the growing role of data as a strategic resource. The genesis of the concept of “ecosystem” in economic discourse is analyzed, and its transformation from a metaphorical approach to an institutionally and technologically structured model of business organization is revealed. It has been determined that the digitalization of the banking sector contributes to the transition from a product-oriented model to a customer-centric interaction platform. It is emphasized that technological integration and the networked nature of interaction between participants ensure the formation of a new architecture of competitive advantages. The content of the category “banking ecosystem” has been clarified as an integrated digital platform that provides omnichannel access to complex products, combines banking operations, services, and partner services, and forms a new logic for creating value. Scientific approaches to interpreting the ecosystem model in the banking sector have been systematized, particularly in the context of the development of FinTech, artificial intelligence, blockchain solutions, and neobanking. It has been proven that in the context of digitalization, banking products are becoming an intermediate element of a broader ecosystem offering, within which information and technology infrastructure, customer data, and platform integration mechanisms play a key role. The impact of IT investments and digital integration on the profitability, competitiveness, and financial resilience of banks is substantiated. The features of the organizational structure of banking ecosystems are outlined, including the centralization of settlements, control of information flows, ensuring cybersecurity, and coordination of partner interaction. It has been determined that the lack of a universal regulatory approach to banking ecosystems necessitates the further development of methodological principles for their assessment and regulatory support.
References
Moore J. F. Predators and prey: a new ecology of competition. Harvard Business Review. 1993. URL: https://hbr.org/1993/05/predators-and-prey-a-newecology-of-competition (дата звернення: 08.02.2026).
Dilla S., Zainir F., Shahrin A. R. Does FinTech lending moderate the competition-efficiency nexus in banking? Journal of Chinese Economic and Foreign Trade Studies. 2025. Vol. 18. No. 2. P. 200–225. DOI: https://doi.org/10.1108/JCEFTS-05-2024-0032
Тимошенко Ю. О. Економічна стійкість держави в умовах кризових викликів. Modern Science: Research, Economy and Innovation. Collection of Scientific Papers with Proceedings of the 3rd International Scientific and Practical Conference. International Scientific Unity. October 22–24, 2025. Zagreb, Croatia. Р. 71–74. DOI: https://doi.org/10.70286/isu-22.10.2025.002
Himanshu H., Dhingra S., Gupta S. Deciphering the factors shaping blockchain technology adoption in the BFSI industry: TISM-MICMAC approach. Journal of Financial Reporting and Accounting. 2025. Vol. 23. No. 2. P. 594–616. DOI: https://doi.org/10.1108/JFRA-12-2023-0769
Bobro N., Lisova R., Parfentieva O., Dmytrovska V., Kyrylenko S. Digital transformation for cost optimisation and sustainable business operations. European Journal of Sustainable Development. 2025. Vol. 14, No. 2. P. 158. DOI: https://doi.org/10.14207/ejsd.2025.v14n2p158
Hafedh H., Almusali K. The evolution of AI in finance and banking: transforming services and security: a paradox perspective. In: Education, Future Jobs and Smart Systems in the Age of Artificial Intelligence. Part A: AI Transformations in Education and Workforce Development. Emerald Group Publishing Ltd., 2025. P. 11–30. DOI: https://doi.org/10.1108/978-1-83608-904-920251002
Chau L. P., Khue T. M., Tam L. T. Impact of IT investments on bank profitability: empirical evidence from Vietnam. Investment Management and Financial Innovations. 2025. Vol. 22. No. 2. P. 323–337. DOI: https://doi.org/10.21511/imfi.22(2).2025.26
Bobro N., Vasylieva N., Suvorova S., Golovina O., Hulinchuk R. Effectiveness of digital integration in the economy and society amid ongoing economic transformation. International Journal of Organizational Leadership. 2025. Vol. 14 (First Special Issue 2025). Pp. 145–158. DOI: https://doi.org/10.33844/ijol.2025.60469
Нянько Л. Ю., Довбуш А. В. Розвиток банківських послуг в умовах цифровізації: виклики, тенденції та перспективи. Інноваційна економіка. 2025. Вип. 1. С. 109–118. DOI: https://doi.org/10.37332/2309-1533.2025.1.12
Tymoshenko, A., Yahodzinskyi, S., Yaroviy, R., Kozynets, A. (2025). Information Security in Smart City Systems: Challenges and Solutions. In: Slavinska, O., Danchuk, V., Kunytska, O., Hulchak, O. (eds) Intelligent Transport Systems: Ecology, Safety, Quality, Comfort. ITSESQC 2024. Lecture Notes in Networks and Systems, vol 1335. Springer, Cham. https://doi.org/10.1007/978-3-031-87376-8_15
Мельник Л. Ю. Фінансові технології в ері цифрової трансформації: стратегічні виміри та виклики. Здобутки економіки: перспективи та інновації. 2024. № 2. DOI: https://doi.org/10.57125/econp.2024.01.29.01
Safarli C., Kolach S., Zhyvko M., Volskyi O., Bobro N. Considering globalisation risks in the formation and implementation of international investment strategies. Pakistan Journal of Life and Social Sciences. 2024. Vol. 22, No 2. P. 100284–100293. DOI: https://doi.org/10.57239/PJLSS-2024-22.2.00776
Sharma R., Mehta K., Vyas V., Shukla V. K. Decentralized finance (DeFi) and blockchain: a game changing duo. Taylor and Francis, 2025. 298 p. DOI: https://doi.org/10.1002/9781394242689
Tymoshenko, O., Tymoshenko, A., Yahodzinskyi, S., Amber, A. (2025). Integral Approach to Assessing the Sustainable Urban Development of Kyiv. In: Slavinska, O., Danchuk, V., Kunytska, O., Hulchak, O. (eds) Intelligent Transport Systems: Ecology, Safety, Quality, Comfort. ITSESQC 2024. Lecture Notes in Networks and Systems, vol 1335. Springer, Cham. https://doi.org/10.1007/978-3-031-87376-8_1
Rahmatulloh F., Sumarwan U., Hartoyo, Sartono B. Unveiling factors influencing neobanking adoption with an extended UTAUT-3 model to improve neobank marketing strategy. International Journal of Economics and Finance Studies. 2024. Vol. 16. No. 3. P. 203–228. DOI: https://doi.org/10.34109/ijefs.202416310
Kostyk Y., Tiuleniev S., Goi V., Kovalenko O., Pochernina N. The national model of the smart economy for achieving the goals of innovative development. Review of Economics and Finance. 2023. Vol. 21. P. 622–632. DOI: https://doi.org/10.55365/1923.x2023.21.65
Moore J. F. (1993) Predators and prey: a new ecology of competition. Harvard Business Review. Available at: https://hbr.org/1993/05/predators-and-prey-a-newecology-of-competition
Dilla S., Zainir F., Shahrin A. R. (2025) Does FinTech lending moderate the competition-efficiency nexus in banking? Journal of Chinese Economic and Foreign Trade Studies, vol. 18, no. 2, pp. 200–225. DOI: https://doi.org/10.1108/JCEFTS-05-2024-0032. DOI: https://doi.org/10.1108/JCEFTS-05-2024-0032
Tymoshenko Yu. O. (2025) Ekonomichna stiikist derzhavy v umovakh kryzovykh vyklykiv [Economic resilience of the state under crisis challenges]. In: Modern Science: Research, Economy and Innovation. Proceedings of the 3rd International Scientific and Practical Conference (Zagreb, Croatia, October 22–24, 2025). Zagreb: International Scientific Unity, pp. 71–74. DOI: https://doi.org/10.70286/isu-22.10.2025.002. (in Ukrainian) DOI: https://doi.org/10.70286/ISU-22.10.2025.002
Himanshu H., Dhingra S., Gupta S. (2025) Deciphering the factors shaping blockchain technology adoption in the BFSI industry: TISM-MICMAC approach. Journal of Financial Reporting and Accounting, vol. 23, no. 2, pp. 594–616. DOI: https://doi.org/10.1108/JFRA-12-2023-0769 DOI: https://doi.org/10.1108/JFRA-12-2023-0769
Bobro N., Lisova R., Parfentieva O., Dmytrovska V., Kyrylenko S. (2025) Digital transformation for cost optimisation and sustainable business operations. European Journal of Sustainable Development, vol. 14, no. 2, p. 158. DOI: https://doi.org/10.14207/ejsd.2025.v14n2p158 DOI: https://doi.org/10.14207/ejsd.2025.v14n2p158
Hafedh H., Almusali K. (2025) The evolution of AI in finance and banking: transforming services and security: a paradox perspective. In: Education, Future Jobs and Smart Systems in the Age of Artificial Intelligence. Part A: AI Transformations in Education and Workforce Development. Emerald Group Publishing Ltd., pp. 11–30. DOI: https://doi.org/10.1108/978-1-83608-904-920251002 DOI: https://doi.org/10.1108/978-1-83608-904-920251002
Chau L. P., Khue T. M., Tam L. T. (2025) Impact of IT investments on bank profitability: empirical evidence from Vietnam. Investment Management and Financial Innovations, vol. 22, no. 2, pp. 323–337. DOI: https://doi.org/10.21511/imfi.22(2).2025.26 DOI: https://doi.org/10.21511/imfi.22(2).2025.26
Bobro N., Vasylieva N., Suvorova S., Golovina O., Hulinchuk R. (2025) Effectiveness of digital integration in the economy and society amid ongoing economic transformation. International Journal of Organizational Leadership, vol. 14 (First Special Issue 2025), pp. 145–158. DOI: https://doi.org/10.33844/ijol.2025.60469 DOI: https://doi.org/10.33844/ijol.2025.60469
Nianko L. Yu., Dovbush A. V. (2025) Rozvytok bankivskykh posluh v umovakh tsyfrovizatsii: vyklyky, tendentsii ta perspektyvy [Development of banking services in the context of digitalization: challenges, trends and prospects]. Innovatsiina ekonomika, no. 1, pp. 109–118. DOI: https://doi.org/10.37332/2309-1533.2025.1.12 (in Ukrainian) DOI: https://doi.org/10.37332/2309-1533.2025.1.12
Tymoshenko A., Yahodzinskyi S., Yaroviy R., Kozynets A. (2025) Information Security in Smart City Systems: Challenges and Solutions. In: Slavinska O., Danchuk V., Kunytska O., Hulchak O. (eds) Intelligent Transport Systems: Ecology, Safety, Quality, Comfort. ITSESQC 2024. Lecture Notes in Networks and Systems, vol. 1335. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-87376-8_15 DOI: https://doi.org/10.1007/978-3-031-87376-8_15
Melnyk L. Yu. (2024) Finansovi tekhnolohii v eri tsyfrovoi transformatsii: stratehichni vymiry ta vyklyky [Financial technologies in the era of digital transformation: strategic dimensions and challenges]. Zdobutky ekonomiky: perspektyvy ta innovatsii, no. 2. DOI: https://doi.org/10.57125/econp.2024.01.29.01 (in Ukrainian) DOI: https://doi.org/10.57125/econp.2024.01.29.01
Safarli C., Kolach S., Zhyvko M., Volskyi O., Bobro N. (2024) Considering globalisation risks in the formation and implementation of international investment strategies. Pakistan Journal of Life and Social Sciences, vol. 22, no. 2, pp. 100284–100293. DOI: https://doi.org/10.57239/PJLSS-2024-22.2.00776 DOI: https://doi.org/10.57239/PJLSS-2024-22.2.00776
Sharma R., Mehta K., Vyas V., Shukla V. K. (2025) Decentralized finance (DeFi) and blockchain: a game changing duo. Taylor and Francis, 298 p. DOI: https://doi.org/10.1002/9781394242689 DOI: https://doi.org/10.1002/9781394242689
Tymoshenko O., Tymoshenko A., Yahodzinskyi S., Amber A. (2025) Integral Approach to Assessing the Sustainable Urban Development of Kyiv. In: Slavinska O., Danchuk V., Kunytska O., Hulchak O. (eds) Intelligent Transport Systems: Ecology, Safety, Quality, Comfort. ITSESQC 2024. Lecture Notes in Networks and Systems, vol. 1335. Springer, Cham. DOI: https://doi.org/10.1007/978-3-031-87376-8_1 DOI: https://doi.org/10.1007/978-3-031-87376-8_1
Rahmatulloh F., Sumarwan U., Hartoyo, Sartono B. (2024) Unveiling factors influencing neobanking adoption with an extended UTAUT-3 model to improve neobank marketing strategy. International Journal of Economics and Finance Studies, vol. 16, no. 3, pp. 203–228. DOI: https://doi.org/10.34109/ijefs.202416310.
Kostyk Y., Tiuleniev S., Goi V., Kovalenko O., Pochernina N. (2023) The national model of the smart economy for achieving the goals of innovative development. Review of Economics and Finance, vol. 21, pp. 622–632. DOI: https://doi.org/10.55365/1923.x2023.21.65
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Юлія Тимошенко
This work is licensed under a Creative Commons Attribution 4.0 International License.
