Specifics and features of ensuring digital security in a tourism enterprise

Abstract

The article examines the specific nature and key features of ensuring digital security of a tourism enterprise under conditions of dynamic market transformations. An in-depth analysis is provided of the fundamental transformation in the role of digital security, which, in today’s context, has evolved from a highly specialised technical support function into a key determinant of the strategic resilience and competitiveness of entities within the tourism industry. It has been substantiated that in the context of the widespread digitization of industry processes, digital security serves as the foundation for building reputational capital. It has been established that the specific nature of the tourism industry, which involves the handling of large volumes of customers’ personal and financial data, as well as a high degree of network interdependence with numerous market players – from airlines to payment systems, – leads to an exponential increase in the vulnerability of internal corporate IT infrastructure against cyber threats. The article scientifically substantiates the need to adopt a systematic approach to the development of digital security, integrating technical, managerial and human resources aspects of countermeasures. Particular attention has been devoted to the development of an algorithm for ensuring operational stability, which is based on the methodology of controlled restriction of secondary functions. Such an approach ensures that critical business processes remain intact even during periods of peak disruptive impacts. The algorithm involves the implementation of protocols for dynamic network segmentation, which enables the immediate localization of cyber incidents and prevents large-scale data exfiltration. It has been proven that the integration of target time metrics and recovery points into an overall security strategy minimises the risk of a cascading accumulation of unfulfilled obligations towards stakeholders. The final phase of the proposed algorithm, which includes post-incident analysis and crisis communications, makes it possible not only to effectively mitigate reputational damage, but also to ensure the continuous, adaptive evolution of the organisation’s information ecosystem in response to new types of targeted attacks. This creates a solid foundation for ensuring unwavering consumer confidence and safeguarding the legal legitimacy of the tourism industry in the long term, transforming the safety system into an active tool for sustainable development in the context of global digitalization.