Development of Emotional Intelligence as a Component of Successful Marketing Training
Keywords:
emotional intelligence, emotional balance, social prevention, personal identity
Abstract
The problem of development of emotional intelligence of successful training of marketers in the conditions of competitive environment is considered. The purpose of the research is defined and revealed, namely: peculiarities of students' emotional state and influence on learning; developing greater awareness of the importance of EQ in training marketing professionals. As a result of the empirical study according to the method of N. Hall, the average level of EQ was found in the majority of respondents.
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Published
2019-09-27
How to Cite
Muller Marina Development of emotional intelligence as a component of successful marketing training / Marina Muller, Albina Tkalenko // Science Journal «Economics and Region». – Poltava: PNTU, 2019. – VOL. (3(74). – PP. 71-77. – doi:https://doi.org/10.26906/EiR.2019.3(74).1766.
Section
ECONOMICS AND BUSINESS ADMINISTRATION
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
