Marketing research of the problem of distance learning for students of the specialty "marketing"

Viktoriia Dobryanska; Kseniia Chichulina; Tetiana Halayda

doi:10.26906/EiR.2025.4(99).4156

Authors

Viktoriia Dobryanska National University «Yuri Kondratyuk Poltava Polytechnic» https://orcid.org/0000-0002-7639-6908
Kseniia Chichulina National University «Yuri Kondratyuk Poltava Polytechnic» https://orcid.org/0000-0001-7448-0180
Tetiana Halayda National University «Yuri Kondratyuk Poltava Polytechnic» https://orcid.org/0000-0003-2747-7135

DOI:

https://doi.org/10.26906/EiR.2025.4(99).4156

Keywords:

questionnaire, distance learning, Internet, marketing research, psychological problems

Abstract

The article examines the features and problems of using distance learning in teaching marketing cycle disciplines. Informatization of the educational process is one of the important directions in the education reform of Ukraine. However, solving this problem creates challenges for interaction between participants in the distance process. The success of using information technologies in the educational process largely depends on how effectively modern psychological and pedagogical technologies are implemented, which are able to satisfy the educational needs of the individual. To highlight the problems of distance learning and find ways to overcome them, a marketing study was conducted. A questionnaire was developed for the study, which includes 6 questions. The sample size of respondents is 84 students of the "Marketing" specialty, including: 25 first-year students, 30 second-year students, 14 third-year students, and 15 fourth-year students.

Author Biographies

Viktoriia Dobryanska, National University «Yuri Kondratyuk Poltava Polytechnic»

Candidate of Technical Sciences, Docent, Associate Professor at the Department of Economics, Entrepreneurship and Marketing

Kseniia Chichulina, National University «Yuri Kondratyuk Poltava Polytechnic»

Candidate of Technical Sciences, Docent, Associate Professor at the Department of Economics, Entrepreneurship and Marketing

Tetiana Halayda, National University «Yuri Kondratyuk Poltava Polytechnic»

Senior Lecturer of the Department of Economics, Entrepreneurship and Marketing

References

1. Chudesa, A. M. (2020). Informatsiino-tsyfrova kompetentnist pedahoha. Vseukrainska naukovo-praktychna konferentsiia «Dosvid roboty vykhovateliv ZDO: praktychni rozrobky ta teoretychni nadbannia». Tsentr Prohresyvnoi Osvity «Henezum». https://genezum.org/library/informaciyno-cyfrova-kompetentnist-pedagoga

2. Sheshuriak, M. D. Informatsiino-komunikatsiini tekhnolohii yak zasib pidvyshchennia pedahohichnoi maisternosti vchytelia. https://archer.chnu.edu.ua/xmlui/bitstream/handle/123456789/4197/%D0%A8%D0%B5%D1%88%D1%83%D1%80%D1%8F%D0%BA%20%D0%9C..pdf?sequence=1&isAllowed=y

3. Towner, E., Ladensack, D., Chu, K. A., & Callaghan, B. (2021). Welcome to my zoom party-Virtual social interaction, loneliness, and well-being among emerging adults amid the COVID-19 pandemic. OSF Preprints. https://doi.org/10.31234/osf.io/2ghtd

4. Sander, L., & Bauman, O. (2020, May 14). Zoom fatigue is real – Here’s why video calls are so draining. Ideas.Ted.Com. https://ideas.ted.com/zoom-fatigue-is-real-heres-why-video-calls-are-so-draining/

5. Fosslien, L., & Duffy, M. W. (2020, April 29). How to combat Zoom fatigue. Harvard Business Review. https://hbr.org/2020/04/how-to-combat-zoom-fatigue

6. Leckfor, C. M., Balzarini, R. N., Zoppolat, G., & Slatcher, R. B. (2021). Zoom Fatigue Study 2. OSF Preprints. https://osf.io/6w7vc

7. Bailenson, J. N. (2021). Nonverbal overload: A theoretical argument for the causes of Zoom fatigue. Technology, Mind, and Behavior, 2(1). https://doi.org/10.1037/tmb0000030

8. Jiang, M. (2020, April 21). The reason Zoom calls drain your energy. BBC Worklife. https://www.bbc.com/worklife/article/20200421-why-zoom-video-chats-are-so-exhausting

9. Kviatko, T.M., Mandych, O.V., Sievidova, I.O., Babko, N.M., Romaniuk, I.A., Vitkovskyi, Yu.P., & Mykytas, A.V. (2020). Marketynhovi doslidzhennia: navch. posibnyk. Kharkiv: KhNTUSH, 163.