Висвітлення сучасних питань соціально-економічного розвитку національної та регіональної економіки
Національний університет "Полтавська політехніка імені Юрія Кондратюка"
Tax incentives as a tool for entrepreneurship development in Ukraine under Conditions of digitalization and ESG transformation of the economy
The article examines the role of tax incentives as an important instrument of state economic policy aimed at supporting entrepreneurship and stimulating economic development in conditions of economic transformation. The relevance of the research is determined by the need to identify effective regulatory mechanisms capable of strengthening investment activity, promoting innovation, and facilitating the modernization of production processes. In modern economic systems tax policy performs not only a fiscal function but also acts as a strategic tool that influences the behavior of economic agents and creates favorable conditions for sustainable economic growth and business development. The purpose of the study is to substantiate the role of tax incentives in shaping a favorable entrepreneurial environment and to determine the possibilities of their use for stimulating investment, innovation, and environmentally oriented development of enterprises. The methodological basis of the research includes theoretical generalization, system analysis, classification, and comparative analysis, which made it possible to determine the economic nature and functional role of tax incentives in the system of state regulation of entrepreneurial activity. The study systematizes the main types of tax incentives and defines their functional directions within economic policy. Particular attention is paid to the analysis of international experience, especially the practices implemented in the countries of the European Union. European practice demonstrates that tax incentives can effectively stimulate research and development, technological modernization, digital transformation, and environmentally responsible production. The results indicate that the implementation of a balanced and transparent system of tax incentives can stimulate entrepreneurial activity, increase investment flows, and strengthen the innovation capacity of enterprises. The research also highlights the prospects for adapting European tax policy instruments to the conditions of Ukraine’s economic transformation and post-war economic recovery.
Copyright (c) 2026 Світлана Мушникова, Костянтин Ковальчук, Ірина Аберніхіна https://creativecommons.org/licenses/by/4.0
Improving accounting support for the formation of management reporting based on the integration of financial and non-financial indicators
The article is devoted to the study of the problems of improving the accounting support for the preparation of management reporting in the context of increasing requirements for the transparency of enterprise activities and the growing role of non-financial information. The purpose of the study is to substantiate the directions for improving accounting support based on the integration of financial and non-financial indicators within a unified information environment of the enterprise. The paper generalizes modern scientific approaches to the formation of management reporting and determines its significance in the process of managerial decision-making. Particular attention is paid to the transformation of accounting systems under the influence of modern economic conditions and the growing information needs of enterprise management. The main shortcomings of the current practice of preparing management reports are identified, in particular the fragmentation of information flows, the insufficient level of integration of accounting subsystems, and the limited use of non-financial indicators. It is proved that increasing the effectiveness of management largely depends on the quality of information support and the consistency of data generated within the accounting system. A model of accounting support is proposed that provides for the integration of financial, managerial, and non-financial accounting. The expediency of including non-financial indicators in the information base, which characterize the labor, innovation, environmental, and social aspects of enterprise activity, is substantiated. Such indicators make it possible to expand the informational capabilities of management reporting and ensure a comprehensive assessment of enterprise performance. Directions for improving accounting support are proposed, including the modernization of accounting policies, the development of analytical tools, and the introduction of digital technologies. The implementation of the proposed approaches will contribute to increasing the analytical value of management reporting and improving the effectiveness of information support for managerial decision-making.
Copyright (c) 2026 Надія Шкромида, Сергій Малишев https://creativecommons.org/licenses/by/4.0
Marketing strategies and brand promotion as tools for enhancing the competitiveness of an enterprise in international markets
The article examines the role of marketing strategies and brand promotion strategies in ensuring the competitiveness of enterprises in international markets. The brand is substantiated as a strategic asset that accumulates economic, symbolic and communicative value and enables the formation of sustainable competitive advantages in conditions of global competition and the transformation of consumer behavior. The study systematizes classical and contemporary brand management models, including identity-oriented approaches, brand equity models, consumer-based branding concepts, cultural branding and digital ecosystem approaches, as well as adaptive brand management models. It is demonstrated that brand management models form the methodological foundation for the development of brand promotion strategies, determining the logic of brand communication, the level of standardization and adaptation, and the selection of marketing tools in international markets. Particular attention is paid to adaptive approaches to brand management, which emphasize flexibility, responsiveness to environmental turbulence and the ability to integrate global strategic coherence with local market specificity. The article proves that effective brand promotion strategies contribute to increasing brand awareness, strengthening emotional connections with consumers, enhancing loyalty and building intangible assets that are difficult for competitors to replicate. Additionally, it is shown that the integration of branding strategies into the overall marketing strategy improves strategic decision-making and supports long-term value creation. As a result, brand promotion strategies act as a key link between the marketing strategy of an enterprise and its competitive position in international markets, ensuring long-term competitiveness, strategic sustainability and resilience under conditions of dynamic global change. The findings also highlight the importance of integrating analytical tools and digital marketing channels to enhance brand visibility, market positioning and strategic adaptability in international environments.
WORLD ECONOMY AND INTERNATIONAL ECONOMIC RELATIONS
Copyright (c) 2026 Владислав Дубас https://creativecommons.org/licenses/by/4.0
E-democracy as a tool for the formation and implementation of social and humanitarian policy: managerial and communicative dimensions
The article examines e-democracy as a comprehensive tool for the formation and implementation of social and humanitarian policy through the prism of managerial and communicative dimensions. It is substantiated that e-democracy in the context of digital transformation is not only a technological mechanism for providing electronic services, but also a conceptually new model of interaction between the state, civil society and the individual. It is determined that its functioning is based on a combination of the principles of transparency, inclusiveness, accountability and human-centricity, which provides for the expansion of citizens' opportunities to participate in making managerial decisions. The managerial dimension of e-democracy is revealed, which involves the modernization of the public administration system through debureaucratization of procedures, the development of electronic participation (e-participation), the use of open data, big data tools and artificial intelligence to predict social needs. It is shown that the digitalization of the social and humanitarian sphere contributes to increasing the efficiency of resource allocation, reducing corruption risks and strengthening trust in institutions. Within the communicative dimension, attention is focused on the transformation of the public sphere and the transition from one-sided information to two-sided deliberative dialogue. It is substantiated that digital platforms create conditions for the formation of new models of civic participation - from e-information to joint decision-making. The international experience of leading countries in e-government is analyzed and the specifics of the development of digital democracy in Ukraine, in particular under martial law, are determined. Key challenges to the development of e-democracy are identified: the digital divide, cybersecurity risks, the problem of personal data protection, and growing distrust of digital services. It is proven that further institutionalization of e-democracy requires a comprehensive state policy aimed at the development of digital literacy, the ethical use of artificial intelligence, and strengthening cyber resilience. It is concluded that e-democracy is a strategic tool for forming a sustainable, inclusive and adaptive socio-humanitarian policy focused on expanding the subjectivity of citizens and ensuring the democratic development of society.
DEMOGRAPHY, LABOR ECONOMICS, SOCIAL ECONOMICS AND POLICIES
Copyright (c) 2026 Ольга Гіржева, Вікторія Краля, Софія Міненко https://creativecommons.org/licenses/by/4.0
Analysis of the development of the construction industry in Ukraine during the war
The article substantiates the role of the construction industry in the national economy, due to its multiplier effect, and also emphasizes that the construction sector is one of the most resource-intensive types of economic activity. The article analyzes the current state and trends in the development of the construction industry in Ukraine in wartime conditions. The role of the construction sector in the national economy and its significant multiplier effect on the development of related industries are determined. The study examines the impact of a full-scale war on the dynamics of construction activity and identifies the main factors that caused a sharp decline in the industry in 2022. Among them are the large-scale destruction of infrastructure and housing, a decrease in investment activity, disruptions in the supply chains of building materials, labor migration, and a general deterioration of the economic environment. The article also examines the process of gradual restoration of the construction sector during 2023–2025. Statistical data indicate a steady growth in the volume of construction work during this period, which is primarily due to reconstruction measures, state support programs and financial assistance from international partners. It is emphasized that there is a certain paradox in the development of the construction sector of Ukraine in 2025, due to the presence of significant pent-up demand and a number of structural and institutional constraints. The study identifies several systemic constraints that hinder the full realization of the industry's recovery potential. These include a shortage of qualified labor, rising labor costs, inflationary pressure, high interest rates on credit resources, unstable energy supply and high dependence on imported construction materials. It is concluded that, despite significant losses and numerous challenges caused by the war, the construction industry in Ukraine is demonstrating gradual adaptation to new economic conditions. The industry retains significant development potential and can become one of the key drivers of post-war economic recovery, contributing to the reconstruction of destroyed infrastructure, modernization of production facilities, and stimulation of economic growth.
ECONOMICS AND NATIONAL ECONOMY MANAGEMENT
Copyright (c) 2026 Віталій Бойчик https://creativecommons.org/licenses/by/4.0
Crisis management in tourism under martial law: the experience of Ukraine
The article examines the theoretical foundations and practical implementation of crisis management strategies within Ukraine`s tourism and hospitality sectors under the martial law. The authors analyse the evolution of crisis phenomena in the Ukrainian tourism market, starting from the 2004 Orange Revolution to the COVID-19 pandemic, which served as a crucial precursor for developing mechanisms to handle force majeure circumstances, such as funds deposition and voucher systems. A significant part of the study is dedicated to the systematic analysis of state-level stabilization measures introduced after February 24, 2022, including the closure of airspace, currency market restrictions, and the inclusion of tourism services in the list of critical imports. The study includes the analysis of the main government management decisions for 2022-2025 that have affected the tourism and hospitality industry. The article categorizes the adaptation strategies of the hospitality industry based on geographic and functional criteria. The author highlights the significant segmentation of hospitality enterprises since 2022. The research further explores the resilience of tour operators who survived the crisis by expanding into international markets, opening offices in neighbouring EU countries, and launching bus-based charter programs from European airports. The study provides statistical evidence of the sector’s recovery, noting a 41% increase in tax revenues from accommodation facilities in the first half of 2025 compared to 2024, despite an 85% drop in international arrivals. The findings suggest that the Ukrainian experience of crisis management, characterized by extreme flexibility, real-time booking adjustments, and service diversification, provides a unique model for the global tourism industry facing potential recessions or regional conflicts. The main achievement of study is the systematization of all the anti-crisis instruments in travel industry of Ukraine on the state and enterprise levels since full-scale invasion. The author emphasises the actuality of future studies as new successful examples of anti-crisis management measures for travel companies keep emerging.
Copyright (c) 2026 Павло Доан https://creativecommons.org/licenses/by/4.0
Peculiarities of the use of artificial intelligence in the marketing practices of medical institutions of Ukraine during the war
Peculiarities of the use of artificial intelligence in the marketing practices of medical institutions of Ukraine during the war The specific features of artificial intelligence application in the marketing activities of healthcare institutions in Ukraine were identified based on an empirical study conducted through a survey and in-depth interviews with 34 representatives of healthcare organizations of different types and regions. The main areas of AI use in healthcare marketing were characterized, among which a content-oriented approach dominates, particularly the generation of textual content for marketing communications, which demonstrates the highest level of application activity (3,97 out of 5). A limited level of utilization of other AI functional capabilities was identified, including marketing analytics, communication personalization, and automation of patient interaction. A typology of healthcare institutions according to the nature of AI adoption in marketing activities was developed, including five types of organizations: digital minimalists, content enthusiasts, systematic practitioners, analytical strategists, and platform innovators. The predominance of the first three types was revealed, characterized mainly by the use of AI for marketing content creation. Three levels of AI application maturity were identified: individual, process-based, and strategic. Key barriers to AI implementation in healthcare marketing were identified, among which the lack of staff knowledge and skills predominates, as well as the risk of disseminating clinically inaccurate information, acknowledged by 44,1% of respondents. This risk was characterized as a barrier specific to the healthcare sector that is virtually absent in international academic research. A gap was identified between the declared level of AI use among marketers in Ukraine and the actual depth of its implementation in healthcare institutions. Martial law was outlined as a contextual factor shaping specific conditions for the adoption of artificial intelligence technologies in the marketing activities of healthcare organizations.
Copyright (c) 2026 Андрій Фігун, Інна Дейнега https://creativecommons.org/licenses/by/4.0
Formation of a safe environment of the territorial community as a factor of economic security of the region (on the example of the Mykolaiv region)
The article examines the formation of a safe environment in territorial communities as a key factor of regional economic security under modern security, socio-economic and wartime challenges. It substantiates the leading role of local self-government in security policy within decentralization reforms and identifies institutional gaps using the case of Mykolaiv region. The study emphasizes a comprehensive, people-centered approach, intersectoral cooperation, and the development of community safety centers as prerequisites for sustainable regional development.
ECONOMIC SECURITY OF THE STATE AND ECONOMIC ENTITIES
Copyright (c) 2026 Людмила Прогонюк https://creativecommons.org/licenses/by/4.0
Institutional aspects of informational interaction with communities of temporary occupied territories
The article examines the institutional aspects of digital interaction between Ukrainian public authorities and communities residing in temporarily occupied territories. The relevance of the study is determined by the need to preserve sustainable communication between the state and citizens who remain under occupation, to ensure access to reliable information, to maintain humanitarian and social ties, and to create preconditions for the future reintegration of these territories into the political, legal and socio-economic space of Ukraine. The paper argues that under wartime conditions digital communication should be considered not only as a technical or administrative tool but also as an important component of the humanitarian policy of the state. In circumstances of restricted territorial control, risks of persecution by occupation administrations, disrupted access to public institutions, and large-scale forced displacement, digital instruments become one of the few available channels through which the state can maintain contact with citizens, provide information support, and ensure continuity of public services. Particular attention is paid to the role of state digital platforms, electronic public services, integrated state registers and communication tools such as secure online channels and messaging platforms. The study demonstrates that these instruments can perform several interconnected functions: informational, administrative, social-humanitarian and, to some extent, medical. Through such mechanisms, citizens may obtain information about legal procedures, social guarantees, property rights, compensation opportunities, healthcare access and other forms of state support without direct physical contact with public institutions. The article also analyses the experience of internal displacement caused by Russian aggression since 2014 and after the full-scale invasion of 2022. It is shown that despite mass displacement and prolonged occupation, many citizens have preserved social, family, economic and informational ties with Ukraine. This creates practical grounds for the development of a targeted institutional model of digital interaction focused on supporting communities from temporarily occupied territories. As a result, the author proposes to consider digital communication with temporarily occupied territories as a specific sphere of public governance that requires a combination of technological solutions, legal regulation, institutional coordination, information security standards and humanitarian sensitivity. The implementation of such an approach can strengthen the connection between the state and citizens, reduce informational isolation, and support long-term reintegration policy.
Copyright (c) 2026 Сергій Динчев https://creativecommons.org/licenses/by/4.0
Managing digital investments of enterprises using artificial intelligence
The article explores the theoretical and methodological principles of managing digital investments of enterprises using artificial intelligence technologies in the context of the digital transformation of the economy. The relevance of the study is due to the growing role of digital technologies in the development of enterprises, the increasing complexity of investment decisions and the need to use intelligent tools to analyze large data sets and predict the economic results of investment activities. In the context of rapid changes in the market environment, traditional approaches to investment management often turn out to be insufficiently effective, which necessitates the introduction of modern digital technologies and artificial intelligence algorithms. The paper reveals the essence of digital investments of enterprises as investments of financial resources in the development of digital technologies, information systems, innovative platforms, artificial intelligence systems, cloud computing technologies and big data analysis systems. The main objects of digital investments are identified, and the key functions of digital investment management are substantiated, which include strategic planning of investment activities, assessment of economic efficiency of investment projects, investment risk management and monitoring of the implementation of investment programs. Particular attention is paid to the analysis of the possibilities of using artificial intelligence in the investment management of enterprises. It is shown that the use of machine learning algorithms and neural networks allows to increase the accuracy of financial forecasting, ensure a more effective allocation of investment resources and reduce the level of uncertainty in the process of making managerial decisions. The article proposes a conceptual model of digital investment management of an enterprise based on artificial intelligence, which includes a data collection module, an analytical information processing module, an artificial intelligence module, a decision support system and a module for monitoring and controlling the results of investment activities. An economic and mathematical model of digital investment management has been developed, which allows formalizing the process of assessing the effectiveness of investment projects and optimizing the structure of the enterprise's investment portfolio, taking into account the forecasted profitability and risk level.
Mathematical methods, models and information technologies in economics
Copyright (c) 2026 Катерина Балабуха https://creativecommons.org/licenses/by/4.0
Methodology for comprehensive assessment of the effectiveness of financial support for sustainable development of the agricultural sector based on a risk-oriented approach
The article develops an original methodology for comprehensive assessment of the effectiveness of financial support for sustainable development of the agricultural sector based on a risk-oriented approach. The study addresses a significant scientific problem: the absence of integrated tools that simultaneously incorporate ESG risk assessment and measure the multidimensional effectiveness of financial flows through a domain-based index construction. The proposed methodology is aligned with the regulatory logic of sustainable finance as established by the National Bank of Ukraine (Sustainable Finance Policy, ESG Risk White Paper), EBA guidelines on ESG risk management, IFRS S2 climate-related disclosures, and NGFS climate scenarios. The author proposes a two-level risk quantification system adapted to the military-climate context of Ukraine, and a system of indicators in five interconnected domains (Economic, Inclusion, Environmental, Social, Governance), each reflecting a specific channel of the mechanism’s impact on agricultural sector sustainability. A key methodological innovation is the inclusion of the G-component directly in mechanism performance indicators. Based on the OECD/JRC methodology for constructing composite indicators, the Integrated Mechanism Effectiveness Index (IME) is built through alternative weighting regimes (AHP/Delphi, PCA, Shannon entropy) and two aggregation schemes (additive and geometric), enabling robustness testing. The methodology is validated using publicly available data for the Ukrainian agricultural sector (2021 vs 2023), demonstrating that the additive IME captured a 5–7% decline in overall mechanism effectiveness due to military shocks, while the geometric IME revealed improved balance through strengthening of the weakest domains. The results confirm the methodology’s operational value for identifying critical domains and substantiating financial policy priorities under conditions of military-climate transformation. It can be applied by banks, regulators, and public authorities for evidence-based targeting.
sustainable development financial support
Copyright (c) 2026 Наталія Маслак https://creativecommons.org/licenses/by/4.0
Financial strategy of anti-crisis management of small enterprises of Ukraine in the conditions of military challenges
The article examines the characteristics and effectiveness of anti-crisis financial management of small enterprises in Ukraine under martial law. The relevance of the study is determined by the significant challenges faced by small businesses because of the full-scale war, including the destruction of infrastructure, disruption of logistics chains, decline in effective demand, forced relocation of enterprises, labour shortages and limited access to financial resources. The article summarises scientific approaches to interpreting the essence of anti-crisis financial management and determines its role in ensuring the financial stability and adaptability of enterprises in conditions of economic uncertainty. Attention is paid to the specifics of anti-crisis management in small businesses, which are characterised by limited financial resources, insufficient financial reserves and high sensitivity to external shocks. At the same time, small enterprises have certain advantages, such as flexibility in management decisions, the ability to quickly adapt business processes and restructure financial flows in response to changing market conditions. Based on the analysis of financial indicators of small enterprises for 2021–2024, including balance sheet data, financial potential and financial condition indicators, the main trends in the development of small businesses during the war period were identified. It has been established that in 2022–2023 the activities of small enterprises were characterised by a decline in liquidity, financial stability and profitability due to the negative impact of military and economic factors. However, in 2024 there was a gradual recovery of key financial indicators and a return of many enterprises to profitable operations, which indicates the adaptation of businesses to new economic conditions. The study proves that the implementation of an adaptive anti-crisis financial management strategy contributes to strengthening the financial position of small enterprises. The results of the study can be used to develop practical recommendations for improving the effectiveness of anti-crisis financial management of small enterprises in crisis and post-war conditions.
Copyright (c) 2026 Надія Давиденко, Богдан Костриця https://creativecommons.org/licenses/by/4.0
Financial and economic conditions for the functioning of the hotel and restaurant industry in recreational areas
The article presents a comprehensive analysis of the financial and economic conditions of the functioning of the hotel and restaurant industry in the recreational regions of Ukraine. The hospitality sector plays an important role in the structure of the national economy, contributing to the development of tourism infrastructure, job creation, and the formation of regional investment potential. At the same time, enterprises in this sector operate under complex economic conditions influenced by seasonal fluctuations in demand, high operational costs, and limited access to financial resources. Particular attention is paid to the impact of external risks, including crisis phenomena and military factors, which significantly affect the stability and efficiency of business activities. The study analyzes current trends in the development of the HoReCa market in Ukraine, including changes in the structure of tourist demand, the growing role of domestic tourism, and the regional specifics of the functioning of hospitality enterprises. The dynamics of the number of accommodation facilities and catering establishments during 2022–2024 are examined, which indicates a gradual recovery of the sector despite the challenging economic environment. The research identifies key financial, organizational, and investment problems that hinder the sustainable development of hotel and restaurant enterprises in recreational areas. Based on the analysis, a comprehensive support model for the hotel and restaurant sector in recreational regions is proposed. The model integrates several strategic directions, including institutional support, financial incentives, investment facilitation, cluster integration of tourism-related enterprises, and the digitalization of management processes. The implementation of these measures will contribute to improving financial stability, increasing the efficiency of tourism infrastructure, and enhancing the quality of services provided by hospitality enterprises. Overall, the proposed approach creates favorable conditions for strengthening the competitiveness and ensuring the sustainable development of the hotel and restaurant industry in Ukraine.
Copyright (c) 2026 Надія Бакало, Ірина Крекотень, Вікторія Маховка https://creativecommons.org/licenses/by/4.0
The quality of human capital in the context of digitalization and post-war economic recovery: econometric analysis and gender dimension
Ukraine's full-scale war, combined with rapid global digitalization, has created an unprecedented challenge for the national labor market. Preservation and qualitative enhancement of human capital are critical for state survival and future competitiveness. This study conducts a comprehensive macroeconomic and econometric evaluation of human capital quality under digitalization and post-war recovery conditions, focusing on unlocking underutilized gender potential through innovative institutional mechanisms. The methodological framework integrates modern labor economics theories with quantitative analytical tools. The research employs the Duncan Dissimilarity Index and the Karmel-Maclachlan Index to measure the depth of gender segregation across economic sectors. A novel analytical metric, the Index of Gender Efficiency of Capital (IGEC), is introduced to quantify macroeconomic losses from structural gender inequality. Advanced econometric modeling based on a modified Mincer earnings equation was applied to evaluate the impact of digital readiness, continuous education, and corporate development strategies on human capital productivity. The empirical analysis confirms persistent horizontal and vertical gender segregation in Ukraine's labor market, which wartime mobilization has not eliminated. The calculated IGEC score (0.735) reveals that the national economy loses approximately one quarter of its potential efficiency due to gender disparities and wage gaps. The econometric model demonstrates that targeted corporate personnel development strategies and active employee participation in workplace digitalization are the strongest positive drivers of human capital efficiency, while psychological burnout and reliance on outdated technologies exhibit a strong destructive effect. The analysis of STEM education reveals a critical deficit of female representation in high-tech sectors essential for reconstruction. The practical significance lies in evidence-based institutional mechanisms, including strategic expansion of female entrepreneurship programs, targeted upskilling through state employment services, and systemic implementation of gender-responsive budgeting, providing a concrete roadmap for inclusive post-war economic recovery.
Copyright (c) 2026 Сергій Дуга https://creativecommons.org/licenses/by/4.0
The system of mechanisms for the implementation of personnel policy in local self-government bodies: a structural and functional analysis
The system of mechanisms for the implementation of personnel policy in local self-government bodies has been studied on the basis of a structural and functional approach. Personnel policy has been considered as an integrated component of public administration aimed at the formation, development, and rational use of the human resource potential of territorial communities in the context of decentralization and increasing requirements for the quality of public services. It has been established that the existence of a regulatory framework does not automatically ensure the effectiveness of personnel processes without procedural coherence, resource balance, and proper coordination among the subjects of personnel management. The expediency of distinguishing and comprehensively analyzing the interaction of regulatory and legal, organizational and institutional, administrative and procedural, socio-economic, financial, and control mechanisms has been substantiated. These mechanisms function within a unified regulatory framework and ensure the transition from strategic guidelines ofpersonnel policy to managerial procedures and practical outcomes. It has been demonstrated that the regulatory and legal mechanism determines the legal framework and standards of service; the organizational and institutional mechanism defines the subject structure and distribution of powers; the administrative and procedural mechanism regulates recruitment, appointment, promotion, and individual performance evaluation of officials; the socio-economic mechanism provides a system of material and non-material incentives; the financial mechanism determines the sources and scope of resource support for personnel processes; and the control mechanism ensures feedback and institutional adjustment of personnel policy. Typical imbalances in the implementation of personnel policy have been identified, including insufficient alignment between strategic guidelines and actual personnel procedures, limited financing of professional training, uneven institutional capacity of communities, and fragmented digitalization of personnel administration. It has been proven that enhancing the effectiveness of personnel policy requires strengthening strategic workforce planning, aligning personnel decisions with local budget capacities, developing professional and digital competencies of officials, and introducing systematic monitoring and evaluation of personnel management performance at the institutional level. Directions for further research have been outlined, including the development of a methodology for comprehensive assessment of personnel policy effectiveness in territorial communities and the refinement of indicators for the digitalization ofpersonnel processes in the public sector.
Copyright (c) 2026 Сергій Бондарук https://creativecommons.org/licenses/by/4.0
A model of personnel management strategy using a competency approach
Social changes in Ukraine and the world are breaking the usual approaches to personnel management. Old models no longer work as they used to. Modern enterprises operate in very unstable conditions - technological changes, digitalization, forced transformations due to war, the transition to hybrid work models. In such conditions, simply describing a position or formulating requirements is no longer enough. An employee must not only have a set of knowledge, but also demonstrate behavior that meets the company's goals, flexibility, interaction style, and ability to learn. That is why the competency-based approach is becoming the basis of modern HR management. The article substantiates that it can be a methodological basis for strategic human resource management. A structured algorithm for forming a personnel management strategy based on a competency model is proposed, which includes several stages - from strategic analysis of the organization's goals and diagnostics of personnel potential to building job profiles, integrating competencies into the selection, development, and evaluation processes, and implementing a performance monitoring system. Particular attention is paid to the mechanism for assessing the effectiveness of the competency strategy through measurable indicators - staff turnover, labor productivity, level of involvement, speed of adaptation and economic results of activity. It is proved that the competency approach should be considered as a continuous management cycle, which includes monitoring, analysis of deviations and regular adjustment of the model in accordance with environmental changes. Such an approach allows you to create a systematic, predictable and strategically oriented personnel management system that ensures the coordination of employee behavior with the strategic priorities of the organization, increases the manageability of human resources and creates the basis for the long-term competitiveness of the enterprise. The competency approach allows the enterprise to create a holistic logic of personnel management. It ensures the stability of the organization, the effectiveness of HR processes, compliance with the requirements of transformations, synergy between business strategy and the personnel management function.
Copyright (c) 2026 Василина Тимошенко https://creativecommons.org/licenses/by/4.0
System of environmental performance indicators for an educational institution in the context of sustainable development
The article substantiates the theoretical and methodological foundations for developing a system of environmental performance indicators for an educational institution within the framework of sustainable development. The study is based on an interdisciplinary approach that integrates economic theory of efficiency, educational management, environmental management principles, and strategic performance measurement concepts. Environmental efficiency is interpreted as the ratio between achieved environmental and educational outcomes and the resources utilized to obtain them, which allows it to be considered not only as the achievement of ecological goals but as an integrated indicator of rational resource use. The paper proposes a multi-level system of indicators covering operational, managerial, strategic, and digital dimensions. The operational level includes specific indicators of energy consumption, water use, and waste generation; the managerial level encompasses environmental policy, monitoring procedures, and internal control mechanisms; the strategic level reflects the achievement of long-term sustainable development goals; and the digital level involves automated resource accounting and digital environmental monitoring tools. Special attention is paid to the development of an integral environmental efficiency index based on the aggregation of normalized partial indicators with assigned weights. Such an index enables dynamic assessment, comparative analysis over time, and identification of priority areas for managerial improvement. The article also substantiates the integration of environmental key performance indicators into the strategic management system of an educational institution through a structured framework of resource, process, educational-resultative, and socio-reputational perspectives. The proposed model ensures transparency, measurability, and comparability of environmental performance indicators and facilitates the transition from declarative environmental initiatives to evidence-based quality management. It is concluded that systematic assessment of environmental efficiency contributes to resource optimization, improvement of educational outcomes, strengthening institutional reputation, and enhancement of long-term strategic sustainability and competitiveness of educational institutions under conditions of ongoing transformation.
Copyright (c) 2026 Світлана Рассадникова https://creativecommons.org/licenses/by/4.0
Strategic foundations for the development of the workforce potential of healthcare organizations under conditions of digital transformation
The article examines the strategic foundations for developing the workforce potential of healthcare organizations under conditions of digital transformation. The relevance of the study is determined by the growing impact of digital transformation on the workforce potential of healthcare organizations, the persistent shortage of health professionals, and the increasing demand for digital competencies and new approaches to personnel management. In modern healthcare systems, workforce potential should be understood not only as the numerical availability of staff, but as a strategic combination of professional, adaptive, managerial, and digital capacities that determine the ability of healthcare organizations to function effectively in a changing technological environment. The purpose of the article is to substantiate the strategic foundations for the development of the workforce potential of healthcare organizations under conditions of digital transformation. The study is based on the use of analysis, synthesis, comparison, generalization, systems approach, structural-functional analysis, and logical modelling. The article examines how digital transformation changes the logic of workforce development management and argues that healthcare organizations need to move from traditional personnel administration to strategic management of workforce development. Particular attention is paid to digital competencies, continuous professional development, digitalization of HR processes, support for professional resilience, and the formation of organizational readiness for change. The study substantiates that strategic workforce development should combine staffing policy, digital upskilling and reskilling, support for professional resilience, data-based HR management, and meaningful evaluation of development outcomes. Prospects for further research are associated with the development of methodologies for assessing the digital maturity of workforce potential in healthcare organizations and the design of indicators for evaluating the effectiveness of strategic personnel management in a digital environment.
Copyright (c) 2026 Ірина Мігус https://creativecommons.org/licenses/by/4.0
Digitalization as a driver of sustainable regional entrepreneurship: a qualitative case study of European IT companies
The article examines digitalization as a structural driver of sustainable regional entrepreneurship. It identifies the strategic role of large IT companies in strengthening innovation ecosystems and enhancing entrepreneurial efficiency. The study analyses the depth of digital integration, ecosystem coordination, sustainability orientation, and long-term regional effects based on a qualitative comparative case study of leading European technology firms. It reveals that advanced digital infrastructures stimulate innovation diffusion and regional resilience. Particular attention is paid to ecosystem orchestration models and their contribution to sustainable competitiveness. The research substantiates the interdependence between digital transformation and balanced regional development.
Copyright (c) 2026 Вікторія Кулик, Дагмар Шкодова Пармова, Мілан Їлек, Лідія Піддубна https://creativecommons.org/licenses/by/4.0
Digital transformation of integrated marketing communications of enterprises in the building materials market
The specific features of the transformation of the marketing communication policy of enterprises operating in the building materials market under wartime conditions are generalized, which are characterized by increased uncertainty, intensified competition, and higher consumer requirements for product quality. The influence of digitalization, changes in consumer behavior, and the development of information technologies on the evolution of marketing communications in the construction industry is characterized, which leads to a gradual transition from traditional communication forms to digital and interactive formats of interaction with the audience. The specific characteristics of the building materials market are identified, including its B2B orientation, product complexity, and long decision-making cycle, which necessitate the use of a systematic, analytically grounded, and integrated approach to the communication policy of enterprises. Modern scientific approaches to the study of integrated marketing communications are analyzed, and a tendency toward their development based on digital technologies, channel integration, and the use of data to enhance the effectiveness of interaction with target audiences is identified. Key trends in the communication policy of enterprises in the building materials market are determined, including audience personalization and segmentation, content marketing, an omnichannel approach, and the use of data analytics. The conceptual distinction between the notions of digital channels, digital tools, digital means, and digital platforms within the system of modern marketing communications is substantiated, which contributes to improving the methodological clarity of research in the field of digital marketing. The role of digital tools in shaping an effective communication policy of enterprises in the construction industry and their importance for ensuring the systematic, scalable, and analytical support of marketing decisions are characterized. The structure of integrated marketing communications of an enterprise producing dry construction mixtures is analyzed, which made it possible to determine the priority areas of using traditional, digital, and direct promotional channels. It is established that the effective combination of various communication instruments contributes to increasing brand awareness, strengthening customer loyalty, and enhancing the competitiveness of enterprises in the building materials market.
Copyright (c) 2026 Наталія Косар, Павло Заяць, Ігор Клим https://creativecommons.org/licenses/by/4.0
Corporate governance in a dynamic external environment
The article examines corporate governance as an adaptive system for coordinating the interests of owners, managers, employees, investors, and other stakeholders under conditions of rapid external change. The relevance of the topic is determined by economic instability, digital transformation, stronger competition, rising risks, and growing demands for business transparency and accountability. The purpose of the study is to substantiate theoretical and practical approaches to improving corporate governance in a dynamic external environment. The paper summarizes the key external factors that influence governance development, including globalization, technological change, market volatility, institutional uncertainty, and the spread of sustainable development principles. It is argued that these factors affect strategic planning, internal corporate relations, decision-making quality, and control procedures. Special attention is paid to the need to balance the interests of stakeholders, strengthen corporate communications, modernize governance instruments, and improve the information basis for managerial decisions. The study shows that effective corporate governance should combine transparency, accountability, strategic flexibility, digitalization of management processes, and stakeholder orientation. It is proved that improvement of governance mechanisms increases enterprise resilience, supports long-term stability, strengthens competitiveness, and enhances the ability of companies to respond promptly to external challenges. The article also emphasizes that the quality of corporate governance directly influences the effectiveness of strategic adaptation in conditions of uncertainty. Corporate governance is therefore interpreted not only as a formal distribution of powers, but also as a practical mechanism for sustainable enterprise development in a turbulent environment. The generalized results confirm that governance efficiency depends on the capacity of enterprises to adapt internal policies, risk management, and supervisory practices to changing external conditions while preserving strategic consistency and corporate responsibility.
Copyright (c) 2026 Ірина Демко https://creativecommons.org/licenses/by/4.0
Brand communities in the sports industry: theoretical foundations and contemporary transformations
The article presents a comprehensive theoretical analysis of the brand community concept in the context of the sports industry, tracing its evolution from the foundational triad of constitutive markers established by Muniz and O'Guinn through network models advanced by McAlexander et al. to contemporary investigations of hybrid online–offline forms and the destructive dimension of fan communities. The study employs a systematic literature review, comparative conceptual analysis, and synthesis of theoretical propositions as its methodological foundation.Seven specific characteristics are identified that fundamentally distinguish sports fan communities from generic brand community analogues: extreme emotional intensity driven by unpredictable competition outcomes; a core identity function where team affiliation becomes a central component of the fan's self-concept; the BIRGing and CORFing dynamic absent in standard consumer contexts; pronounced territorial embeddedness; a clear hierarchical structure separating the ultras core from the casual periphery; intergenerational loyalty transmission; and elevated destructive risk potential. These characteristics necessitate differentiated, rather than transposed, management approaches.Digital transformation has fundamentally reshaped the architecture of sports fan communities without eliminating their communal essence. Key consequences include the redistribution of narrative power from clubs to communities, the strengthening of horizontal member-to-member bonds relative to vertical brand relationships, and algorithmic mediation that systematically amplifies more radical voices, deepening internal polarisation.A typology of five destructive risk types is developed – online toxicity, ultras radicalisation, anti-brand behaviour, exclusivity barriers, and dependency – each paired with specific management instruments. The central practical finding is that fan alienation from club governance processes is a systemic predictor of community toxicity across cultural contexts, making community management fundamentally a governance challenge. The results provide sports organisation managers with a structured framework for diagnosing community deficiencies and designing differentiated fan engagement strategies.
Copyright (c) 2026 Мирослава Босовська, Денис Бобр https://creativecommons.org/licenses/by/4.0
Marketing aspects of strategic management of company development in conditions of risk and uncertainty
The article examines the marketing aspects of strategic management of company development under conditions of risk and uncertainty in the modern economic environment. The relevance of the study is determined by the growing instability of market conditions, increasing competition, rapid technological changes, and the need to improve the effectiveness of strategic management decisions made by enterprises. Under such conditions, companies must adapt their development strategies to dynamic changes in the market environment and use modern marketing tools that help maintain competitive advantages. The paper analyzes theoretical approaches to strategic management and determines the role of marketing instruments in ensuring effective strategic decision-making. It is substantiated that marketing provides enterprises with analytical information about market conditions, consumer behavior, and competitors’ activities, which increases the validity of managerial decisions and supports the formation of competitive advantages. Particular attention is paid to the use of key marketing tools of strategic analysis, including SWOT analysis, PESTEL analysis, market segmentation, positioning, marketing research, and market forecasting. The use of these instruments allows companies to evaluate internal capabilities and external opportunities, identify promising market segments, and develop effective strategies for long-term development. The study proposes a conceptual model of marketing-oriented strategic management of company development, which reflects the relationship between environmental analysis, marketing strategy formation, risk assessment, and strategic decision-making. The implementation of this model increases the adaptability of enterprises to market changes and contributes to sustainable company development. The findings highlight that the integration of marketing tools into strategic management processes enhances the flexibility and responsiveness of enterprises in turbulent market conditions. Moreover, the proposed approach can serve as a methodological basis for improving the effectiveness of strategic planning and strengthening the long-term competitiveness of companies.
Copyright (c) 2026 Марина Боровик, Ганна Запорожець, Наталія Тризна https://creativecommons.org/licenses/by/4.0
Formation of an adaptive model of agricultural production management in the operational management system
The current stage of development of the agricultural sector is characterized by the increasing influence of globalization processes, instability of market conditions, fluctuations in prices for agricultural products, and growing requirements for production quality and performance. Under such conditions, the issue of developing agricultural production management becomes particularly relevant, as the level of organization of operational processes largely determines the economic stability of agricultural enterprises, their ability to adapt to changes in the external environment, and their competitiveness in both domestic and international markets. The development of agricultural production management involves the systematic improvement of operational management, taking into account the sectoral specifics of agriculture, including the seasonality of production processes, the dependence of performance results on natural and climatic conditions, the duration of production cycles, and the increased level of risk. In this regard, traditional approaches to production management require adaptation and supplementation with modern methods of planning, control, and coordination of operational activities. This scientific study is aimed at analyzing the role and identifying the directions for the development of agricultural production management within the operational management system of an enterprise. The research focuses on organizational and economic aspects of managing production processes, as well as on opportunities to increase the performance of operational activities through the improvement of managerial mechanisms and the implementation of modern management tools. Effective organization of operational management covers all key areas of agricultural enterprise functioning, ranging from the planning of production processes and the utilization of resource potential to human resource management and the integration of digital technologies into the management system. Such an approach ensures the consistency of managerial decisions, enables the timely identification of problem areas within the operational system, and facilitates the development of measures aimed at increasing productivity and improving product quality. The improvement of agricultural production management systems creates prerequisites for enhancing the adaptability of enterprises to changing market conditions, optimizing costs, and stabilizing business performance results. Practical experience of agricultural enterprises indicates that focusing production management on strategic development goals contributes to more substantiated managerial decisions and the formation of sustainable competitive advantages. The relevance of this study is determined by the fact that operational activity is a fundamental element of the management system of an agricultural enterprise and defines its ability to ensure sustainable development under conditions of economic instability and increasing risks. The results of the research may be used as a basis for developing practical recommendations aimed at improving the management of operational processes and enhancing the overall performance of agricultural production.
Copyright (c) 2026 Володимир Биба, Наталія Пінчук, Євгенія Карпенко, Марина Адамчук https://creativecommons.org/licenses/by/4.0
Standardization and certification as tools for improving the safety of tourism and recreational activities
The article examines the theoretical and practical aspects of using standardization and certification as tools to improve the safety of tourism and recreation activities. The relevance of the study is due to the need to form effective mechanisms for managing the safety of tourism services in the context of increasing mobility of tourist flows, increased competition in the tourism market and increased consumer demands for the quality and reliability of the tourism product. The purpose of the study is to theoretically substantiate the role of standardization and certification in the formation of the safety system of tourism and recreation activities and to determine the possibilities of their integration into modern models of risk management of tourism enterprises. In the process of the study, general scientific methods of analysis and generalization, a systematic approach, methods of comparison and structuring were used, which allowed a comprehensive consideration of the mechanisms of regulatory regulation of the safety of tourism services. The work analyzes the importance of international standards of quality management, environmental management and risk management in the formation of a safe tourism environment. It is shown that standardization creates a regulatory basis for the functioning of tourism enterprises, establishing uniform requirements for the organization of tourism services, while certification provides confirmation of the compliance of enterprises with these requirements. It is determined that the combination of these tools contributes to increasing the transparency of the activities of tourism market entities, strengthening consumer trust and forming competitive advantages of tourist destinations. The article proposes an integrated approach to the use of standardization and certification in the safety management system of tourism and recreation activities, which involves combining regulatory regulation with procedures for identifying risks, their assessment, monitoring and continuous improvement of management systems. Such an approach allows to increase the efficiency of tourism process management and contributes to the formation of an adaptive safety system of tourism services.
Copyright (c) 2026 Анна Бессонова, Світлана Захарова, Зоя Бойко https://creativecommons.org/licenses/by/4.0
Bar management within the sustainable development paradigm: implementing the “Farm-to-glass” cocktail menu model
The article examines the transformation of bar management within the context of the growing implementation of sustainable development principles in the hospitality industry. The necessity of integrating environmental, economic, and social approaches into the operations of modern bars is substantiated in order to enhance resource efficiency, create competitive advantages, and develop partnership relations with local producers. It is established that the traditional model of bar operations is characterized by a significant dependence on imported ingredients, complex supply logistics, high levels of food waste, and the widespread use of disposable materials, which necessitates the search for innovative management solutions. The study analyzes contemporary approaches to the greening of the restaurant business, particularly the concepts of Farm-to-Table, Zero-Waste, and the circular economy, which are aimed at the rational use of natural resources, waste minimization, and the support of local producers. Particular attention is paid to the Farm-to-Glass concept, which involves the use of local and seasonal ingredients in cocktail creation and represents an innovative direction in the development of bar management. Within the framework of the study, a structural and functional model for implementing a Farm-to-Glass cocktail menu in bar operations has been developed, based on a systemic approach to managing gastronomic innovations. The proposed model includes four interconnected blocks: resource provision (Input), ingredient transformation processes (Transformation), operational results (Output), and long-term effects (Impact). Key resources, technological processes, and organizational mechanisms for implementing the concept have been identified, enabling the integration of sustainable development principles into bar management practices. For the practical application of the proposed model, a system of indicators for evaluating its effectiveness has been developed and structured according to the elements of the model. In addition, a set of performance indicators for the implementation of the Farm-to-Glass concept is proposed, covering economic, environmental, and social dimensions. Economic indicators include the share of Farm-to-Glass cocktails in total sales, the average revenue generated from signature cocktails, and changes in the profitability of bar products. Environmental indicators include the share of local ingredients in the cocktail menu, the level of food waste reduction, and the intensity of ingredient reuse. The social dimension is represented by indicators such as guest satisfaction, customer loyalty, and the number of local suppliers. It is substantiated that the application of the proposed model and system of indicators enhances the effectiveness of bar management, contributes to the optimization of resource use, supports the development of local economic linkages, and facilitates the formation of innovative formats of gastronomic service within the HoReCa sector.
Copyright (c) 2026 Наталія Антошкова https://creativecommons.org/licenses/by/4.0
The impact of development models on a country’s economic growth during digital transformation and the transition to the sixth technological order (2019-2025)
The article is provided comparison of four development’s models of countries (cluster, liberal, Scandinavian and East Asian) taking into account their impact on the economic growth of countries during the period of digital transformation and transition to the sixth technological order during 2019-2025. The features, advantages and disadvantages of each model are determined, as well as the level of impact of digitalization (share of software spending in GDP) and innovation (position in the Global Innovation Index; share of high-tech exports in GDP) on the economic growth of countries (GDP per capita). Countries are grouped by development model, GDP per capita growth rate, and position in the Global Innovation Index. It is argued that countries with a liberal development model demonstrate the highest GDP per capita growth rates in 2021-2025, which confirms the close connection between innovation, digitalization and economic growth. Countries with the East Asian model are characterized by moderate but stable GDP growth with high indicators of innovation and the share of high-tech exports, which indicates the effectiveness of planned technology development. Countries with the Scandinavian model have high indicators of innovation with a relatively low rate of economic growth and a moderate increase in spending on software. Countries with a cluster development model demonstrate relatively low GDP growth rates and average positions in the innovation rating. The position of Ukraine in the Global Innovation Index, the dynamics of innovation spending, and the volume of high-tech exports for the main period of 2019-2025 are analyzed. It is determined that the development model of Ukraine during 2019-2025 has features of a model with a predominance of a liberal approach and with some elements of cluster model. The state regulation is presented also in Ukraine’s development model. The economy of Ukraine is characterized by a reduction in state spending on innovation, a decrease in its position in the Global Innovation Index. As result, the private sector and international technological cooperation play a key role in supporting innovative activity.
Copyright (c) 2026 Світлана Тарасенко, Артем Біловол, Анастасія Шимошенко https://creativecommons.org/licenses/by/4.0
. European support for Ukraine in times of crisis: the strategic role of partnership in recovery and transformation
The article conducts a comprehensive study of the role and impact of international economic assistance on the socio-economic development of Ukraine in the context of full-scale military aggression and outlines strategic guidelines for post-war recovery. The authors analyze the depth of the systemic crisis that has engulfed the leading spheres of the state's life, causing the destruction of infrastructure, destabilization of the financial system and a significant decrease in investment attractiveness. Based on a review of modern scientific sources, it is proven that in conditions of global instability, external support is a critical factor not only for survival, but also for the fundamental transformation of the national economy. Particular attention is paid to the classification and analysis of support instruments from the European Union. The study is structured according to three levels of influence: macro level (budget stabilization and systemic reforms through the Ukraine Facility program and initiatives of the European Investment Bank); meso level (reconstruction of municipal infrastructure and implementation of "patronage" programs for specific regions); micro level (support for small and medium-sized businesses, digitalization and preservation of human capital through Erasmus+ projects and temporary protection mechanisms). The study confirms the hypothesis of the decisive influence of international aid on Ukraine's macroeconomic indicators. It is substantiated that the modern European partnership policy shifts the emphasis from short-term humanitarian response to a long-term model of joint investment and integration of Ukraine into the EU internal market. The conclusion is formulated that the strategic effectiveness of the resources involved will be determined by the quality of institutional transformations and the improvement of project management mechanisms, which is a necessary condition for converting foreign aid into sustainable flows of domestic and foreign investments. The proposed analysis allows for a comprehensive look at the system of European aid as a basis for forming a new investment policy of Ukraine, adapted to modern security and economic challenges.
Copyright (c) 2026 Вікторія Сулим, Вікторія Мартинець, Тетяна Бондар, Анастасія Нєшева https://creativecommons.org/licenses/by/4.0
Green logistics in the management system of foreign economic activity: challenges and opportunities for Ukraine’s integration into global markets
Green logistics in Ukraine’s foreign economic activity is becoming a strategic necessity amid global environmental challenges and rising sustainability demands. This study analyzes trends, challenges, and opportunities in implementing eco-friendly logistics, emphasizing EU policies like the “Fit for 55” package. It examines infrastructure damage, energy costs, and the need for digital transformation using IoT, AI, and blockchain to optimize operations and reduce emissions. The research highlights multimodal transport, state support, and sustainable management practices as key factors for enhancing Ukraine’s global competitiveness and environmental security.
Copyright (c) 2026 Володимир Гришко, Ірина Амеліна, Віктор Гришко https://creativecommons.org/licenses/by/4.0
Analysis and recommendations for organizational and legal mechanisms for the regulation of international trade
This study is devoted to a comprehensive theoretical and empirical analysis of the organizational and legal mechanisms for regulating international trade in a globalized economy. Particular attention is paid to determining the role of key international institutions, such as the World Trade Organization (WTO), the United Nations Conference on Trade and Development (UNCTAD), the International Chamber of Commerce (ICC), as well as regional integration associations that form the modern architecture of the world trade system. Their impact on the unification of rules, harmonization of national legislative bases and reduction of trade barriers is analyzed. Additionally, the national legislation of individual states and its compliance with international standards are considered. The study assesses the main economic factors that determine Azerbaijan's foreign trade: import volumes, GDP dynamics, exchange rate fluctuations, foreign direct investment (FDI) inflows, changes in world oil prices and the level of customs tariffs. To verify the relationships between these factors, an empirical model based on panel data for 2010–2024 was used. The panel regression method with fixed effects was chosen, the adequacy of which was confirmed by the Hausman test. The results showed that imports are the strongest factor influencing foreign trade turnover: a 1% increase in imports leads to an increase in trade volume by 0.87%. Gross domestic product and foreign direct investment have a positive and statistically significant effect, which indicates their key role in stimulating international trade relations. At the same time, the exchange rate and customs tariffs have a negative impact, reducing export competitiveness and complicating access to foreign markets. In addition, it was found that a favorable trade policy, reflected in the form of a dummy variable, significantly increases trade turnover. World oil prices, taking into account the energy dependence of the Azerbaijani economy, also showed a statistically significant impact. The obtained value of the coefficient of determination R²=0.78 confirms the high explanatory power of the model, which allows us to consider it suitable for predicting future trends in the field of foreign trade. As a result, the study proves that the combination of liberal trade policy, deep customs reforms and maintaining macroeconomic stability creates favorable conditions for the effective integration of Azerbaijan into the international trade system. The results can be used both in scientific research and in the practice of state regulation, in particular for improving foreign economic policy strategies, optimizing the legislative framework and forming a more flexible model of cooperation with international economic institutions.
Copyright (c) 2026 Алієв Мурад Шахрза https://creativecommons.org/licenses/by/4.0